According to IBGE - Brazilian Institute of Geography and Statistics, 28 million young people consume about R$ 30 billions (US$ 15 billions) per year, have influence on their parents consumption decisions, and can purchase using their own money.
Young Brazilians from the multimedia generation are the most consumerists. Among their favorite products, we can find: cinema, trips, clothes, sports clothes, and electronics.
Source: http://www.sebrae.com.br/customizado/acesso-a-mercados/conheca-seu-mercado/consumidor-1/perfil-de-consumidores/integra_bia/ident_unico/19302
Nenhum comentário:
Postar um comentário